One no-show costs you £45. GroomOS costs £29.
Clients book online, pay a card deposit upfront, and get reminders automatically — so no-shows either don't happen, or don't cost you.
We build your whole booking system for you on a 15-minute call. Free for 30 days, no card needed. 25 founding spots this month.
Paws & Co.
Online booking
Free times
6 free
Only real openings — no clashes, ever.
Clients pick a free slot in seconds — no back-and-forth.
The maths
What your current setup actually costs
Two no-shows a month × £45 a groom = £90 gone. An hour a week of “hiya, are you free Tuesday?” DMs = 4+ hours a month you're not grooming. A £5 SMS reminder bill here, a double-booking headache there.
GroomOS is £29 a month. It pays for itself the first time a no-show doesn't cost you — because you kept the deposit.
Your current setup · per month
How it works
Set up in 15 minutes. By us, not you.
We build it with you
One call. We add your services, prices and hours, and import your client list. You do nothing but talk.
Share one link
Put it in your Instagram bio. Clients pick a slot, pay their deposit, done — no more booking DMs.
Get on with grooming
Reminders go out automatically. Your calendar fills itself. No-shows pay for themselves.
Already using another system? We'll move you over.
Bring an export or even a paper diary — we import your clients, pets and history for you on your setup call. Switching takes one call, not a weekend of typing.
Everything, nothing more
Built by pet professionals, for pet professionals — scaled to fit you.
Deposits that stop no-shows
Clients pay a card deposit to lock in the slot — the ones with skin in the game turn up.
A booking page that works while you groom
Clients book the slot they want in seconds — no more replying to DMs at 9pm.
Automatic reminders that cut no-shows
A friendly nudge before every appointment, so far fewer forget. SMS coming soon.
Matting meter & temperament scales
Clients declare coat and temperament at booking — you set what you take, and every booking keeps the record.
Client & pet records that remember everything
Coat notes, temperament, “sensitive paws,” last groom.
Before & after report cards
The little touch that gets you referred.
The feature that pays for itself
A small card deposit on every booking keeps clients committed — and means the ones who slip through leave something behind instead of nothing.
- Set your own deposit — clients pay it by card to lock in the slot.
- They show up? It comes straight off the price of the groom.
- They don't? You keep the deposit, so a no-show stings far less.
- Deposits land in your own Stripe account — connect it in a couple of taps.
Biscuit · Full Groom
Tue · 09:00 · £45
They show up
The £10 comes off the groom — they pay £35 on the day.
No-show
You keep the £10 — so the no-show stings far less.
Stop arguing about the “doodle tax” at the counter
Clients honestly declare their dog's coat and temperament on a simple visual scale when they book — so the pelted doodle and the dog that can't be safely handled stop being a doorstep surprise.
- Clients self-assess on a clear, plain-English scale — no guesswork.
- You choose which levels you take online; the rest are asked to contact you first.
- Every booking carries a proof record of exactly what was declared.
Declared at booking
How is your dog's coat right now?
Stored with the booking — so the coat that turns up matches what was declared.
Why we built it
Built with a groomer, not a tech company.
GroomOS exists because our co-founder — a working groomer — was losing three or four slots a month to no-shows and spending her evenings buried in booking DMs. We built the tool she actually wanted: simple, calm, and paid for by the first no-show it prevents.
We're now setting up our first 25 UK groomers personally, starting in Greater Manchester. Every account is built for you, by us, on a call.
Honest pricing
Simple plans that grow with you
Start with a free 30-day trial. No setup fees, no metered SMS, cancel any time.
Starter
The essentials, beautifully organised.
billed monthly
Online booking and deposit protection included from day one — not locked behind a higher tier.
- Smart colour-coded calendar
- 24/7 online booking page
- Deposits & no-show protection
- Coat & temperament scales
- Unlimited client & pet records
- Email reminders
No card needed
Pro
Everything that saves time and makes money.
billed monthly
A couple of saved no-shows a month more than covers it.
Everything in Starter, plus:
- SMS reminders (coming soon)
- Matting meter & smart pricing
- Multi-groomer scheduling
- “Due for a groom” rebooking list
- Before & after reports
No card needed
Team
For growing teams and busy salons.
billed monthly
Everything in Pro, plus:
- Multi-groomer scheduling
- Multiple locations (coming soon)
- Priority support
No card needed
30-day free trial on every plan · cancel any time.
Email reminders are live and automatic today — SMS is next on the roadmap.
If it doesn't save you a no-show, it's free.
Try GroomOS free for 30 days — no card, nothing to cancel. If it hasn't saved you at least one no-show within 60 days, your next two months are on us. The worst case is you get organised for free.
Good to know
Questions, answered
You'll wonder why you put up with the DMs.
15-minute setup call · 30 days free · 25 founding spots